Debra Steiner's

2006-12-03T07:50:00.000-08:00

Today’s Buzz

Give Them Choices

There are twenty gift shopping days left till Christmas. And, over twenty gift items to choose from in the Created By Shari line.

Make sure your customers see the many gift choices they have, when they arrive gift shopping, for a friend or family member who:

-Has an affinity for trendy earrings

-Could appreciate an elegant letter opener, or

-Is someone who has everything

Most of the pieces offered, in this jewelry and gift line, are one-of-a-kind.Every item is created from a piece of vintage, silver-plated silverware. The jewelry items are embellished with beads, charms and crystals. All of the gift items are original designs. Every piece is polished and the workmanship carefully checked before it leaves the design studio.

It’s easy for your customers to shop for gifts. Especially when they see the choices provided by Created by Shari.

-The Kansas City Gift Show is just around the corner. Shari will have another gorgeous, one-of-a-kind piece of jewelry for customers, who place a minimum order, to win. Show Dates January 26-30, 2007.

- Just click on the link to the right, you’ll find the Created by Shari Color Catalogue -so convenient for placing orders.

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Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-11-30T09:22:00.000-08:00

Today’s Buzz

Celebrate With Vintage Flare

All of the home décor pieces and jewelry by Created by Shari are made from vintage silverware. Decorate this holiday season with ornaments that have a vintage flare.

You can:

- Trim every tree in your home

- Hang them from your lamps, or

- Give them as one-of-a-kind gifts

Each ornament is made from a piece of antique, silver-plated silverware, then embellished with beads and charms. If you haven’t already placed an order, for these wonderful ornaments, it’s not too late. Just call or Fax me at the numbers listed below.

The Kansas City Gift Show is just around the corner. Shari will have another beautiful piece of jewelry, especially created for customers who place a minimum order, to win. Show Dates: January 26-30, 2007.

And, view the Created by Shari Color Catalogue. Just click on the link to the right.

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Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-11-26T08:37:00.000-08:00

Today’s Buzz

The Spirit of Giving

The Friday after Thanksgiving is one of the busiest shopping days of the year – officially the beginning of holiday shopping. Till the holiday season ends retail businesses will bustle with shoppers in the spirit of giving.

Welcome customers with the spirit of giving into your stores with:

- A cup of aromatic spiced cider to warm them

- Cheerful holiday music that will bring back memories

- Festive holiday displays that appeal to their visual senses, and

- A good selection of Created by Shari jewelry

A variety of pieces makes a better show. Provide your customers with more choices when they're in the spirit of giving a special gift to a friend or family member.

- View the gorgeous Created by Shari Color Catalogue. Just click on the link to the right, you’ll find it convenient when placing orders.

- Ask me about current wholesale information on all the other companies I represent when placing an order or re-order for Created by Shari Jewelry.

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Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-11-23T05:55:00.000-08:00

Embracing Thanksgiving

Thanksgiving Day Table

Most people embrace Thanksgiving Day by making memories with their families. Everyone gathers around the family table, laden with roast turkey, sweet potatoes, cranberry sauce and pumpkin pie, to celebrate their lives together. And, while enjoying this feast they often give thanks for their good fortune.

Although, this is a day when families re-unite and re-connect there are those who will embrace Thanksgiving Day by:

-Serving turkey and all the trimmings to those less fortunate

-Helping with the sickly in hospitals and the elderly in nursing homes

-Assisting families whose loved ones are serving in the armed forces

As you embrace Thanksgiving Day this year all of us at Beyond the Expected Marketing extend our wishes for a wonderful holiday.

- Please click on the link to the right to view the Created by Shari Catalogue. You will find this color catalogue convenient when placing your initial order and re-orders.

- When placing an order or re-order for Created by Sharijewelry ask me about current wholesale information on all the other companies I represent

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Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-11-19T03:29:00.000-08:00

Today’s Buzz

Greet Your Customers with The Aroma of Mulled Apple Cider

Across the country cooler temperatures greet us each morning. Warm up your customers with a delicious cup of Mulled Apple Cider. As they enter your stores the aroma of apples, cinnamon, cloves, and allspice welcomes them inside.

Here’s a easy recipe for Mulled Apple Cider:

In a large crockpot combine:

- Five 3-inch Cinnamon Sticks
- Four Apples-Studded with Cloves
- 6 Whole Allspice
- One Gallon of Apple Cider

Let cider simmer for thirty minutes.

Once your customers have a warm cup of cider they’ll stay longer, explore more and probably purchase more Created by Shari jewelry.

Mark your Calendars, the next Kansas City Gift Mart Show is January 26-30, 2007.

New and old customers click on the link to the right to view the Created by Shari Catalogue. You’ll find this full color catalogue is so convenient when placing orders.

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Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733

2006-11-14T08:52:00.000-08:00

Today’s Buzz

Fall leaves … A Perfect Complement for Created by Shari Jewelry

ForkRock Necklace

Across the country leaves have turned their rusty colors. The effect, landscapes painted in fall splendor. So, this time of year all you have to do, to create a colorful, eye catching display, is walk outside. Simply collect handfuls of gold, burgundy and orange leaves and arrange them around cases holding earrings or tuck them between boxes displaying rings.

Fall leaves are A Perfect Complement for the Created by Shari ForkRock Necklace, with burgundy stone. Placing fall leaves around this piece brings out the beauty of the deep color of the stone, enhancing the attractiveness of this necklace.

ForkRock necklaces are created from vintage silverware. The end of a fork and the tines are wrapped around a beautiful stone. The tines are then twisted further out, to form curls to loop the black cord through. ForkRock stones come in a variety of colors.

Remember to click on the link to the right to view the Created by Shari Catalogue. I’m sure you’ll find it very convenient when placing orders.

Also, please ask me about current wholesale information on all the other companies I represent.

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Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-11-11T06:58:00.000-08:00

Today’s Buzz

Veterans Day

Today, many Americans are honoring men and women, both living and dead, who served in the United States armed forces. This holiday was originally called Armistice Day. It commemorated the end of World War I on November 11, 1918.

Around the country people are honoring our veterans by:

-Attending national and local ceremonies that honor fallen soldiers

-Holding bake sales to raise money for soldiers and their families

-Volunteering at local blood drives

-Writing letters to friends and families serving abroad

-Visiting cemeteries where loved ones are buried

Everyone here at Beyond the Expected Marketing wishes you well as you observe Veterans Day. Wear a patriot pendant or slide by Created by Shari – show your patriotism.

Mark your Calendars, the next Kansas City Gift Mart Show is January 26-30, 2007.

New and old customers click on the link to the right to view the Created by Shari Catalogue. You’ll find this full color catalogue is so convenient when placing orders.

And, ask me about current wholesale information on all the other companies I represent when placing an order or re-order for Created by Sharijewelry.

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Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733

2006-11-07T04:38:00.000-08:00

Today’s Buzz

Today is Election Day "Cast Your Vote"

Patriotic Slide

Today is election day, what better day to wear a piece of Created by Shari jewelry, embellished with an American emblem. As you cast your vote, all eyes will be cast upon your beautiful jewelry.

Jewelry designer Shari Cabra has cleverly added patriotic symbols to her jewelry pieces. She knows her customers are proud of their country and want to show their patriotism.

Slides come undecorated or decorated with crystals or charms, such as the one pictured above. All of the slides available by Created by Shari jewelry are made from vintage silverware.

As you enter the polling station to “cast your vote,” show how patriotic you are with a piece of Created by Shari jewelry embellished with an American emblem.

Mark your Calendars, the next Kansas City Gift Mart Show is January 26-30, 2007.

New and old customers click on the link to the right to view the Created by Shari Catalogue. You’ll find this full color catalogue is so convenient when placing orders.

And, ask me about current wholesale information on all the other companies I represent when placing an order or re-order for Created by Shari jewelry.

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Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733

2006-11-03T13:40:00.000-08:00

Today’s Buzz

A Perfect Present

A Perfect Pair

Shop owners when customers arrive at your store searching for the perfect present, for a girlfriend, sister or maybe a co-worker, show them Created by Shari earrings. Stylish, affordable and usually one-of-a-kind your customers will always find a perfect pair, for anyone who loves jewelry.

All of Created by Shari jewelry is made from vintage, silver plated silverware. Each design is original, and every piece is polished and the workmanship carefully checked before it leaves the design studio.

Don't forget to show the ladies, and men of course, a perfect pair of earrings from the Created by Shari jewelry line, the next time they’re looking for a perfect present - for that special someone.

Write this on your calendar, the next Kansas City Gift Mart Show is January 26-30, 2007.

New and old customers click on the link to the right to view the Created by Shari Catalogue. You’ll find this full color catalogue is so convenient when placing orders.

And, ask me about current wholesale information on all the other companies I represent when placing an order or re-order for Created by Sharijewelry.

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Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733

2006-10-31T10:36:00.000-08:00

HAPPY HALLOWEEN

Halloween Goodies

Store owners, today you’re going to see lots of spooky characters roaming the streets and maybe even a few in your stores. Get in the spirit (no pun intended) of Halloween and offer them some Halloween goodies. Better yet, place those goodies right next to your Created by Shari jewelry displays.

While your customers savor their tasty treats they can admire the wonderful creations in this jewelry line.

Have a Spooktacular Halloween!

New and old customers click on the link to the right to view the Created by Shari Catalogue. You’ll find this full color catalogue is so convenient when placing orders.

Also, ask me about current wholesale information on all the other companies I represent when placing an order or re-order for Created by Sharijewelry.

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Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-10-28T06:09:00.000-07:00

Today’s Buzz

Dress up for the Holidays

Ornaments

Cool weather is moving in and it’s time to think about decorating for the holiday season. This year dress up your Christmas trees with Created by Shari ornaments.

These pretty ornaments are made from pieces of vintage silverware, assorted beads and pretty charms that dangle from the ends of each one. A variety of charms are used. From sparkly crystals to more traditional charms such as heart shapes.

This holiday season dress up your store for the holidays, like it never has been before. Adorn every Christmas tree with Created by Shari ornaments. I’m sure when your customers see how wonderful these ornaments decorate trees you’ll sell out of them soon.

Make sure you click on the link to the right to view the Created by Shari Catalogue. This gorgeous color catalogue is up and running. You’re going to find it so convenient when placing orders.

And, ask me about current wholesale information on all the other companies I represent when placing an order or re-order for Created by Sharijewelry.

*******************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-10-23T14:18:00.000-07:00

Today’s Buzz

Gotta Have That!

Letter Opener

Shari Cabra not only designs exquisite jewelry pieces but offers objects for the home, as well. Created by Shari letter openers are exquisite and such practical items. Once your customers see her fantastic letter openers they’re going to think “Gotta have that.”

Shop owners, introduce your customers to Created by Shari letter openers. You’ll find they all say “Gotta have that!” Because, even though were in the internet age the mail is still the mail. It still comes in tightly sealed envelops, which need to be opened.

And, so you’ll know:

- The next Kansas City Gift Mart Show is January 26-30, 2007.

- Click on the link to the right to view the Created by Shari Catalogue. This gorgeous color catalogue is up and running. You’re going to find it so convenient when placing orders.

- I represent several other companies. Please ask me about current wholesale information on these other companies when placing an order or re-order for Created by Sharijewelry.

*******************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-10-19T08:07:00.000-07:00

Today’s Buzz

Wrap Up with Style ….

Angel Pin

Shop owners, cool weather is on its way, time to pull out your winter coats and scarves. And, a perfect time to show your customers how to “Wrap Up With Style” with Created by Shari jewelry. Just pin an angel pin onto your coat or scarf - or accent a sweater or hat.

Accessorizing your winter clothing demonstrates to your customers just how stylish Created by Shari jewelry is. Created by Shari angel pins are made from gorgeous, vintage silverware - most are one-of-a-kind.

Watch these pin fly out the door as you show the ladies how to “Wrap Up With Style” with a Created by Shari angel pin.

- The next Kansas City Gift Mart Show is January 26-30, 2007.

- Click on the link to the right to view the Created by Shari Catalogue. This gorgeous color catalogue is up and running. You’re going to find it so convenient when placing orders.

- I represent several other companies. Please ask me about current wholesale information on these other companies when placing an order or re-order for Created by Sharijewelry.

*******************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-10-17T12:15:00.000-07:00

Today’s Buzz

New Customers, here’s a sweet deal for you.

Created by ShariAngel Pins

“Sweet 16”

Order 16 angel pins and receive an elegant frame and a copy of jewelry designer, Shari Cabra’s biography. Place this card next to displays of Created by Shari jewelry.

Angel pins are embellished with assorted charms and crystals. They are all handmade from a variety of vintage silverware patterns.

This sweet deal is normally $212.00. However, new customers pay only $175.00. Call me about this new customer package and receive free, an elegant frame and Shari Cabra’s biography.

New and previous customers, click on the link to the right to view the Created by Shari Catalogue. You’ll find this full-color catalogue is so convenient when placing orders.

And, when placing an order or re-order for Created by Sharijewelry, ask me about current wholesale information on all the other companies I represent.

*******************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-10-10T13:15:00.000-07:00

Today’s Buzz

Created by Shari Jewelry*

When ladies buy jewelry they want something that is:

- Beautiful,
- Unusual,
- Genuine, and
- Fine Quality

Created by Shari jewelry fulfills those wishes.

Shop owners, you can assure your customers every piece of jewelry, designed by Shari Cabra, is handcrafted from beautiful, vintage silverware. Each design is original, and every piece is polished and the workmanship carefully checked before it leaves her design studio.

I’m sure when your customers see the wonderful selection, offered in the Created by Shari line, they’ll want a piece of this beautiful, unusual, genuine and fine quality jewelry.

Note* Created by Shari jewelry is silver plated. Camera flashes often make the jewelry appear gold.

Make sure you click on the link to the right to view the Created by Shari Catalogue. This gorgeous color catalogue is up and running. You’re going to find it so convenient when placing orders.

And, ask me about current wholesale information on all the other companies I represent when placing an order or re-order for Created by Sharijewelry.

*******************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-10-07T16:56:00.000-07:00

Today’s Buzz

October – National Breast Cancer Awareness Month

Created by Shari Slides with Pink Breast Cancer Ribbons

Today, it’s not unusual to see people wearing flags, bracelets and ribbons to show their support for causes they believe in.

Shop owners, show your support for Breast Cancer Awareness, while encouraging sales of special, pink ribbon slides, by wearing them this month. Jewelry artist Shari Cabra has embellished slides in a variety of ways with pink ribbons. Angel pins also come decorated with pink ribbons as well.

Also, make sure you put together a display of pink ribbon items next to your cash register for impulse buyers.

And...

- The next Kansas City Gift Mart Show is January 26-30, 2007.

- To click on the link to the right to view the Created by Shari Catalogue. This gorgeous color catalogue is up and running. You’re going to find it so convenient when placing orders.

- I represent several other companies. Please ask me about current wholesale information on these other companies when placing an order or re-order for Created by Sharijewelry.

*******************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-10-03T14:50:00.000-07:00

Today’s Buzz

“Slip On A Slide” When the Dress Code says, Elegant

Decorated Slide on Silver Omega Choker

Shop owners, the holiday party season is approaching and the dress code says “Elegant” on the invitations. This is a perfect time to re-introduce Silver Omega Chokers to your customers.

Created by Shari jewelry offers Silver Omega Necklaces for customers who want an elegant choker to “Slip On a slide.” Such as the one pictured above, made from an ornate piece of antique silverware, embellished with sparkling jewel tone crystals.

All of the slides available from Created by Shari jewelry are made from vintage silverware. Slides come decorated with crystals or charms or undecorated.

The next time the dress code says “Elegant” show your customers a Silver Omega Necklace and how to “Slip On A Slide” on this stylish choker.

Don’t forget:

- The next Kansas City Gift Mart Show is January 26-30, 2007.

- To click on the link to the right to view the Created by Shari Catalogue. This gorgeous color catalogue is up and running. You’re going to find it so convenient when placing orders.

- I represent several other companies. Please ask me about current wholesale information on these other companies when placing an order or re-order for Created by Sharijewelry.

*******************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-09-30T16:08:00.000-07:00

Today’s Buzz

ForkRock Necklaces

Another Clever Design by Created by Shari Jewelry

“I hate to waste any part of a piece of beautiful, vintage silverware,” explains jewelry artist Shari Cabra. “That’s why I created “ForkRock” Necklaces.”

And, we’re glad she did. These beautiful necklaces will jazz up any outfit - from casual slacks to dressy suits.

At first glance you don’t realize the curled metal around the stone is part of a fork. Then you see it and think, “What a clever design.”

The next time you’re at one of my gift shows make sure you stop by my booth and look closely at a Created by Shari “ForkRock Necklace. You’ll see the tines of a vintage fork wrapped around a beautiful stone, which are then twisted further out, to form curls to loop the black cord through.

Mark your calendars, the next Kansas City Gift Mart Show is January 26-30, 2007.

Don’t forget to click on the link to the right to view the Created by Shari Catalogue. This gorgeous color catalogue is up and running. You’re going to find it so convenient when placing orders.

I represent several other companies. Please ask me about current wholesale information on these other companies when placing an order or re-order for Created by Shari jewelry.

*******************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-09-26T07:04:00.000-07:00

Today’s Buzz

A TOUCH OF CLASS...

Napkin Rings

Shop owners, this fall as you create tableware displays in your stores, make sure you add A TOUCH OF CLASS with Created by Shari napkin rings. Nothing gives formal table settings A TOUCH OF CLASS more than when they’re finished off with lovely napkins tucked into classy napkin rings.

The sleek curve of each ring and the gleam of silver will draw attention to any set of dishware whether it’s china or stoneware. Also, place them around paper party goods as well. I’m sure you’ll agree, when products compliment one another, it’s easier to sell them in quantity.

These elegant napkin rings are made from vintage, silver plated silverware and come in various patterns. Even though many are one-of-a-kind they blend together for A TOUCH OF CLASS every woman want for her table.

When your customers see how Created by Shari napkin rings enhance table settings they’re going to want A TOUCH OF CLASS, too. And, will buy enough to grace their tables.

Don’t forget to click on the link to the right to view the Created by Shari Catalogue. This gorgeous color catalogue is up and running. You’re going to find it so convenient when placing orders.

I represent several other companies. Please ask me about current wholesale information on these other companies when placing an order or re-order for Created by Sharijewelry.

*******************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-09-22T08:13:00.000-07:00

Today’s Buzz

Created By Shari Bookmark

Displaying with Books ……So Simple and Surprisingly Effective

Many times in order to increase sales you need to demonstrate different uses for a product. Here’s an idea for displaying Created by Shari bookmarks, while revealing a different use for them.

Browse through an antique store and pick up a few inexpensive antique books. Antique books are often bound beautifully and have lovely embossed lettering. Stack several up and place a bookmark atop them.

This display idea will:

-Play off current trends toward accessorizing with books.

- Reveal the elegance these bookmarks will add to any home décor, and

- Show how classy these beautiful bookmarks are.

I’m sure when your customers see this wonderful way to decorate, with Created by Shari bookmarks, you’ll sell out of them soon.

Make sure you click on the link to the right to view the Created by Shari Catalogue. This gorgeous color catalogue is up and running. You’re going to find it so convenient when placing orders.

And, ask me about current wholesale information on all the other companies I represent when placing an order or re-order for Created by Shari jewelry.

*******************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-09-19T11:51:00.000-07:00

Today’s Buzz

WATCH OUT… For these unique time pieces!

Watch Slides by Created by Shari

Jewelry artist Shari Cabra hung watches upside down, from vintage pieces of silverware, for a good reason. Designed with nurses in mind these unique time pieces are both practical and convenient for people who often have their hands in water.

Watch Slide faces are available in four different shapes: round, oval, square and rectangular. Each is embellished with assorted bobbles and charms, and the only one of its kind since they are all created from a variety of silverware patterns.

Each Watch Slide necklace comes with a simple black suede cord. However, for a more elegant look, a silver chain can be used instead of the cord. This makes it especially easy for shop owners to cross sell silver chains.

Watch out for this clever necklace and new way to wear a watch, at the next gift show (in the Kansas City Gift Mart) on January 26-30, 2007.

Also, make sure you click on the link to the right to view the Created by Shari Catalogue. It’s up and running and I’m sure you’ll find it very convenient when placing orders.

And, ask me about current wholesale information on all the other companies I represent when placing an order or re-order for Created by Shari jewelry.

*******************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-09-15T11:36:00.000-07:00

Today’s Buzz

ATTENTION Gourmet Food Buyers
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Experience the Thrill of Dill!

"Over the past two years as a rep for Three Angels Gourmet, I am constantly amazed at the popularity of the Divine Dill Dip Mix. An upscale gourmet shop in Kansas City has ordered 10-20 cases monthly for the past 2 years! .I never fail to hear buyers at every trade show comment, 'Out of all the different dill dip here at the show, yours tastes the best!'"

Debra Steiner, Beyond The Expected Mktg

Across the country, in 30 states, buyers and customers alike are enjoying Divine Dill Dip Mix as a dip, on vegetables, in cheese balls, in sauces or soups, or as a dry rub on chicken or fish!

Now, for the first time EVER, to celebrate our 5th Year Anniversary at Three Angels Gourmet, we're offering...

The Thrill of Dill Special

"I'm so excited to be offering this thrilling special to gourmet food buyers across the country. Divine Dill Dip Mix has been our #1 Best Seller since we started the Three Angels Gourmet Co., and we're looking forward to even more gourmet food buyers sharing the success of this product."

Suzanne Lieurance, Owner, Three Angels Gourmet Co.

Order six (12 pkg.) cases of Divine Dill Dip Mix for the thrilling price of just $99.99!

Benefits to You:

$14.00 Savings over and above our already low 5-case discounted price!

Three FREE Samples for customer tasting!

A dozen serving ideas and recipes inside each package

Substantial savings on freight cost with this special offer!

Perfect for Gift Baskets, Store Events, Festivals, and Wine Tastings

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2006-09-14T07:52:00.000-07:00

What better way to endorse the jewelry you offer than to wear it yourself.

Shop owners I encourage you to wear Created by Shari jewelry as often as you can. When you or an employee is wearing a Shari Cabra design it’s sending the message “we love this jewelry line,” while also demonstrating how elegantly it accessorizes any outfit.

And, since each design has the gleam of silver it’s so easy to mix and match pieces when you:

- tack on an angel pin, then
- pull on a beaded necklace, and
- slip on a charm bracelet.

Click on the link to the right to view the Created by Shari Catalogue. It’s up and running and I’m sure you’ll find it very convenient when placing orders.

And, ask me about current wholesale information on all the other companies I represent.

*******************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-09-11T07:52:00.000-07:00

Today’s Buzz

Patriotic Slide

Today, show your patriotism by wearing a Created by Shari Slide, embellished with an American Flag. On this fifth anniversary of 911 I’m sure you will see many people wearing flags and remembering where they were on that sad day five years ago.

Patriotic Slides, by jewelry designer Shari Cabra, are lovely pieces of jewelry with an important message – God Bless America. If you would like to offer these slides in your store call, fax or email me with your order.

Also, don’t forget to click on the link to the right to view the Created by Shari catalogue. It’s up and running and I’m sure you’ll find it very convenient when placing orders.

And, please ask me about current wholesale information on all the other companies I represent.

*******************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-09-10T10:57:00.000-07:00

Today’s Buzz

"Heavenly Gourmet Mixes"

You'll find "heavenly gourmet mixes" available right here on earth, thanks to another one of my clients - the Three Angels Gourmet Co. All of the company's unique recipes are thoroughly tested to insure peace of mind and heavenly taste. Each gourmet baking mix requires a minimum of added ingredients, usually just water and/or oil. These delightful mixes can be prepared in a matter of minutes, then popped into the oven ready to enjoy in no time.

Visit the Three Angels Gourmet Co. blog for daily wholesale specials, then call me at 913-963-1733 to place your order.

Sign up for the mailing list at Three Angels Gourmet Co. and you'll receive a free ebook, 25 Fabulous Food Tips, Recipes, and Ideas for Easy Entertaining.

2006-09-08T11:57:00.000-07:00

Today’s Buzz

It’s Finally Here!

The Created by Shari online jewelry catalogue is now available for your viewing. Just Click the link on the right.

From the comfort of your shop or home you’ll be able to view all the wonderful pieces of jewelry this line offers. How Convenient!

I hope every shop owner, out there in cyberspace, takes time to look at this new feature on Debra Steiner's Beyond the Expected blog site.

Also, check the Created by Shari online jewelry catalogue often for new and seasonal jewelry designs. As this jewelry line expands, so will this online feature.

Don't hesitate to call, fax or email me for re-orders and current wholesale information on all the other companies I represent.

**************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-09-02T16:34:00.000-07:00

Today’s Buzz

Letter Opener by Created by Shari

Exquisite!
Beautiful!
and so Practical!

All these words come to mind when you see one of Shari Cabra's letter openers, for the first time. Shari's done it again, she's created a useful item from a piece of vintage silverware. Created by Shari letter openers are offered in sleek, contemporary styles to more ornate Victorian patterns.

Here's a display idea, place a few of these sophisticated letter openers among the stationary products you sell. They're a perfect compliment for stationary in any style.

Also, Shari's letter openers are another great gift for men. Shop owners, make sure you have a variety of letter openers to show your discriminating buyers.

Keep checking back here for Shari’s catalogue. You’ll find a handy reference guide to use when re-ordering.

Remember you can always call, FAX or email me for re-orders and current wholesale information on all the other companies I represent.

**************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-08-31T13:43:00.000-07:00

Today’s Buzz

Fork Easels, So Many Uses

Leave it to Shari Cabra, jewelry artist to create such a clever display item out of a piece of vintage silverware. The Fork Easel is an ingenious item for:

- Presenting a stack of business cards on your desk
- Holding a recipe card when you’re cooking
- Displaying a dinner place card at formal dinners
- Resting a small photo of someone special
- Leaving a note for your spouse or child

Store owners think about using these ideas the next time you put together a new display of Created by Shari jewelry items. I know when your customers see all the neat uses for the Fork Easel they’ll fly off the shelves.

Keep checking back here for Shari’s catalogue, a handy reference guide to use when re-ordering.

Remember you can always call, fax or email me for re-orders and current wholesale information on all the other companies I represent.

**************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-08-25T12:56:00.000-07:00

Today’s Buzz

Key Chain

Created by Shari in not just for the ladies. This jewelry line offers useable works art that make great gifts for men as well - like the key chain above. What a clever idea to create a key chain made from vintage silverware.

Store owners don't forget to remind your customers, looking for gifts for men, that these key chains will be well recieved by any man looking to organize his keys. Of course the ladies love them too!

Keep checking back here for Shari’s catalogue. Next week this should be up and accessible for your viewing. You'll find a handy reference guide to use when re-ordering.

Remember you can always call, FAX or email me for re-orders and current wholesale information on all the other companies I represent.

**************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-08-21T06:52:00.000-07:00

Today’s Buzz

Mix and Match

It’s so easy to mix and match pieces of jewelry from Created by Shari.
Because this jewelry is made from a variety of silverware patterns, ladies can accessorize their clothing with a ring in one pattern and a slide in another.

That’s the beauty of this jewelry line. Every piece easily compliments another.
In the picture above you can see it’s easy to wear a ring decorated in a daffodil pattern and a slide embellished in a Victorian pattern -and the sleek beauty of silver ties it all together.

Encourage your customers to not just buy one piece but several. Show them how to mix and match these jewelry pieces for a complete look when they accessorize.

Keep checking back here for Shari’s catalogue. You’ll find a handy reference guide to use when re-ordering.

Remember you can always call, FAX or email me for re-orders and current wholesale information on all the other companies I represent.

**************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-08-19T06:41:00.000-07:00

Today’s Buzz

Brianna

About Our Brianna Winner

Terry and Allen Ames, owners of Ames Watch Repair, in Wichita, Kansas are the lucky winners of the Brianna pendant/pin creation by jewelry artist Shari Cabra.

“Oh my word, it’s beautiful, outstanding…,” said Terry. “I’m not sure if I’ll keep it or have some sort of contest around it.”

Husband and wife team Terry and Allen Ames own and operate a watch repair store which has been is business since 1972. In recent years they’ve decided to expand their retail business by selling jewelry.

“I fell in love with it [Created by Shari Jewelry] when I saw it at market,”
said, Terry Ames.

I’m glad you love Shari’s jewelry Terry. The order you placed at the show should arrive soon. Also, since you’ve place your initial order you can order one of anything to replace sold items, or add individual pieces to your existing display.

Remember you can always call, fax or email me for re-orders and current wholesale information on all the other companies I represent.

**************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-08-18T06:50:00.000-07:00

Increase Your Sales of Divine Dill Dip

Here's a list you can type up or copy from this page for your customers, when they purchase Three Angels Gourmet Divine Dill Dip.

Divine Dill Dip Mix is such a versatile product. You'll use it for many other things besides chips and dip. Here are a dozen ways to enjoy this heavenly gourmet mix:

A Dozen Ways to Enjoy Devine Dill Dip.

1. Add one tablespoon of the dill dip seasoning to one cup of sour cream, or yogurt. Use as a dip for veggies or chips.

2. Serve the dill dip in a small round of pumpernickel bread. Cut out the center, fill with dip, and cube center cutouts for dipping.

3. Use the dill dip to make a quick and delicious lunch. Bake a potato in the microwave, top with some dill dip seasoning mixed with sour cream. Yum!

4. Make a cheese ball with 12 oz. cream cheese, 1 c. drained, crushed pineapple, and one pkg. Three Angels Divine Dill Mix for a Dilly of a Cheese Ball. Roll in chopped nuts and parsley. Delicious!

5. Add 1 Tbsp. of dill dip to each cup of white sauce. Pour over grilled chicken strips. Serve the chicken over rice or noodles.

6. Use the dill dip as a "dry rub" for chicken or fish.

7. Use the dill dip in your favorite potato salad recipes.

8. Prepare the dill dip with sour cream; then serve with cooked salmon or as a tartar sauce for other fish.

9. Add a small can of drained, chopped water chestnuts to the dill dip made with sour cream.

10. Mix the dill dip with sour cream. Serve with hot wings or pretzels.

11. Use a little of the dry dill mixture to season homemade soups.

12. Mix the dry dill dip with softened cream cheese for a sandwich or bagel spread. Add crushed pineapple for a little tang, or chopped water chestnuts for a special crunch.

No matter how you use Divine Dill Dip Mix, you, your family, and your guests are bound to enjoy it!

******************************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-08-17T14:40:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

Brianna

WE HAVE A WINNER!

The lucky winner of Brianna, the one-of-a-kind pendant/pin from Created by Shari, is Ames Watch Repair in Wichita, Kansas. Terry and Allen Ames are thrilled to be the winners of this beautiful piece of jewelry.

These one-of-a-kind pendants/pins have been so popular with my customers. Everyone is excited to see Shari Cabra's next creation, and always hopeful they're going to be the lucky recipient.

Check back here on Saturday. I'll have more about our lucky winner - Ames Watch Repair.

Please don't hesitate to call, FAX or phone in your orders or re-orders on all the product lines I represent.

Have a great day!

**************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-08-14T06:33:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

It’s Just About Ready!

As I mention a few days ago the Created by Shari jewelry catalogue will be available for you to examine right here on the Beyond the Expected blog site.
How Convenient! From the comfort of your home or store you’ll be able to view all the wonderful pieces of jewelry this line offers.

And the winner is…!

Shari Cabra, jewelry artist and owner of Created by Shari, and I pulled out the name of the lucky winner of the Brianna pendant/pin over the weekend. I’ll announce the winner on Wednesday.

Put this on Your calendar!

This week Beyond the Expected Marketing is having a special on-line sales event for buyers who were unable to attend the trade show last weekend. You’ll be able take advantage of all the show specials we offered at the Kansas City Gift Mart. All the companies I represent are participating.

Keep checking back here for the day this special sales event begins.

Remember you can always call, fax or email me for re-orders and current wholesale information on all the other companies I represent.

**************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-08-12T06:27:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

Just Around the Corner

I’m always looking for ways to show and make ordering the products I represent easily accessible to my customers. Next week I’ll have the Created by Shari catalogue available on this blog. With a quick click of your mouse you’ll be able to view this jewelry line.

I’ll have more news about this convenient, online catalogue next week when it’s completely set up.

Also, remember to keep checking my blog. Sometime next week I’ll be announcing the winner of the Brianna pendant/pin from Created by Shari. If you were at the gift show last weekend and placed a $150.00 order, you’re in the running and may be the winner.

And, don’t forget, next week Beyond the Expected Marketing is having a special on-line sales event for buyers who were unable to attend the trade show last weekend. You’ll be able take advantage of all the show specials we offered at the Kansas City Gift Mart. All the all companies I represent are participating.

Keep checking back here for more details on these upcoming events.

Remember you can always call, fax or email me for re-orders and current wholesale information on all the other companies I represent.

**************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-08-10T08:16:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

Special Event!

Next week I’m having a special on-line sales event for buyers who were unable to attend the trade show last weekend. You’ll be able take advantage of all the show specials we offered at the Kansas City Gift Mart.

All the all companies I represent are participating.

Keep checking back here for more details.

Please call, fax or email me for re-orders and current wholesale information.
**************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-08-09T06:01:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

Thank you for attending the Kansas City Gift Show last week. I want to "welcome" new customers and say "thank you" to everyone who stopped by the booth. My clients are busy filling orders now. You should receive yours ASAP.

If you were unable to attend this show don’t miss the next one -January 26th-30th 2007, at the Kansas City Gift Mart.

In the next couple of days I’ll be announcing the winner of Brianna. That special, one-of-a-kind pendant/pin provided by Created by Shari Jewelry. Keep checking back here to see if you’re the lucky winner.

Don’t hesitate to call, fax or email me for re-orders and current wholesale information on all the other companies I represent.

**************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-08-07T06:17:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

Add Created by Shari to your List

Is finding a new line of jewelry on your list as you browse the gift market this weekend? Are you searching for a line that’s:

- Unusual
- Eye-catching, and
- Affordable for your customers?

Then jot down booth #411, Beyond the Expected Marketing. See all the hand crafted jewelry creations from Created by Shari.

This line of jewelry is made from vintage silverware. Jewelry artist Shari Cabra transforms antique silverware into wearable memories for the neck, wrist and finger. As well as offering a variety of useable works of art for the home.

Take advantage of the show special Created by Shari jewelry line is offering. Place an order for a dozen Christmas ornaments, with charms, and receive a FREE display or FREE shipping.

Hey, it gets better!!!!

When you place a $150.00 dollar order (at the show) for fine jewelry from Created by Shari you are automatically entered to win (a $50.00 value) door prize - a one-of-a-kind pendant made by jewelry artist, Shari Cabra.

Drop by and see me so you can:

- Take advantage of the Show Specials each of the companies I represent will have.

- Sample some of the delicious Three Angels dips, breads, and other prepared baked goods I will have on hand for everyone to try.

- Recieve a FREE gourmet gift from the Three Angels Gourmet Co.

See you at the show!

**************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-08-05T06:41:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

Come Try a Little Taste of Heaven!

Stop by Booth #411 at the Kansas City Gift Show this weekend and try a little taste of heaven from the Three Angels Gourmet Co.

Among the delicious samples I'll have available are:

(Heavenly Jam Bars)

And these rich and chocolatey...

Raspberry Brownies (each brownie mix comes with a packet of sliced almonds).

Don't forget to ask for your FREE gourmet gift!

Also, find out about exciting show specials from each of the fine companies I represent.

@@@@@@@@@@@@@@@@@@@

Debra Steiner
BEYOND THE EXPECTED MKTG.
....Providing the discriminating wholesales buyer
with unique gifts and delicious gourmet foods
that are truly BEYOND THE EXPECTED!

913-963-1733 Direct Line Phone
913-322-0385 Direct Line Fax
dsteiner@beyondtheexpectedmktg.com

2006-08-04T06:32:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

STOP!

Buyers are you looking for gifts that are:
- One-of-a-kind
- Unique, Unusual
- And beyond the Expected?

Then stop by my booth #411 this weekend at the Kansas City Gift Mart. See all the product lines I represent.

Take advantage of the show special Created by Shari jewelry line is offering. Place an order for a dozen Christmas ornaments, with charms, and receive a FREE display or FREE shipping.

Don’t forget! When you place a $150.00 dollar order (at the show) for fine jewelry from Created by Shari you will be entered to win this (a $50.00 value) door prize. Brianna is a one-of-a-kind pin/pendant made by jewelry artist, Shari Cabra.

Brianna

Just so you know, the exciting specials and give aways the companies I represent are offering are for this show only.

See you at the show!

**************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating wholesale buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-08-03T06:37:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

Divine Dill Dip Mix from the Three Angels Gourmet Co.

Countdown to the August Gift Show Begins!

It's time to start counting down to the August Gift Show which begins this weekend at the Kansas City Gift Mart.

I'll have all sorts of exciting specials to offer wholesale buyers at this show, so be sure you drop by Booth #411 and taste some delicious samples from the Three Angels Gourmet Co., and take a look at all the other lovely products I'll have on display from each of the companies I represent.

The Three Angels Gourmet Co. will have not one, but THREE, exciting show specials this weekend, each designed to save you time and money!

So drop by Booth #411. And don't forget to ask for your FREE Gourmet Gift!

See you at the show!

@@@@@@@@@@@@@@@@@@@

Debra Steiner
BEYOND THE EXPECTED MKTG.
....Providing the discriminating wholesale buyer
with unique gifts and delicious gourmet foods
that are truly BEYOND THE EXPECTED!

913-963-1733 Direct Line Phone
913-322-0385 Direct Line Fax
dsteiner@beyondtheexpectedmktg.com

2006-08-02T14:59:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

HERE IT IS! Created By Shari's show special.

Order a dozen Christmas ornaments with charms and receive a FREE display or FREE shipping. Stop by my booth #411 and take advantage of this big savings.

See all the hand crafted jewelry creations available from Created by Shari jewelry and all the other companies I will represent at the show, too.

See you this weekend.

*******************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385
Email: dsteiner@beyondtheexpectedmktg.com

2006-08-01T06:48:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

Stop by Booth 411 at the Kansas City Gift Show this weekend and ask for your FREE gourmet gift from the Three Angels Gourmet Co.

Also sample some of the delicious Three Angels dips, breads, and other prepared baked goods I will have on hand for everyone to try.

And don't miss our Show Specials! Each of the companies I represent will have an exciting special for this show only!

See you there!

@@@@@@@@@@@@@@@@@@@

Debra Steiner
BEYOND THE EXPECTED MKTG.
....Providing the discriminating wholesale buyer
with unique gifts and delicious gourmet foods
that are truly BEYOND THE EXPECTED!

913-963-1733 Direct Line Phone
913-322-0385 Direct Line Fax
dsteiner@beyondtheexpectedmktg.com

2006-07-31T14:32:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

Brianna

WE’RE OFFERING IT AGAIN!!

Win this one-of-a-kind sterling silver pendant/pin created by jewelry artist Shari Cabra - especially for gift show buyers. A $50 value!

This stunning work of art is made from a solid, sterling silver, antique teaspoon. Beautiful charms, interesting bobbles and pretty pearl beads adorn this piece.

When you place your gift show order you are automatically entered to win.

Imagine using this exquisite creation by:

- Displaying it beside Shari Cabra’s artist statement.
- Placing it next to your Created by Shari jewelry collection.
- Selling it as a never-to-be-seen-again work of art.
- Presenting it to your #1 customer to show your appreciation.
- Rewarding an employee for hard work. OR...
- Just keep it for yourself!

Please stop by my Booth, #411 from August 4th through August 8th at the Kansas City Gift Mart, for lots of excitement.

NEW Products!
NEW Offers!
NEW Lines!

Looking forward to seeing you at the show!

@@@@@@@@@@@@@@@@@@@

Debra Steiner
BEYOND THE EXPECTED MKTG.
....Providing the discriminating wholesales buyer
with unique gifts and delicious gourmet foods
that are truly BEYOND THE EXPECTED!

913-963-1733 Direct Line Phone
913-322-0385 Direct Line Fax
dsteiner@beyondtheexpectedmktg.com

2006-07-29T15:52:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

If you've been considering a professional website for your own small business, read this article first.

Think You Can't Afford a Professional Website for Your Business?
by Suzanne Lieurance

If you're a small business owner, balancing the budget for your company can be a bit tricky. You probably know you should have a professional website, yet you also know that right now you can't afford the cost of a website designer, plus a webmaster who will maintain and update your site every month. What you might not know, however, is that this doesn't mean you can't afford to create an online presence for your business.

Even the smallest of businesses can afford a blog.

Here are five reasons you should be blogging for business right now:

1. Creating an online presence is easy with a blog. Today, everyone expects anyone with a serious business to be visible online. But that doesn't mean a small business owner has to shell out big bucks on an expensive website right from the start. Instead, start with a blog. A blog can be set up easily and quickly at little or no cost - so no matter how small your company might be, you can be online blogging for business in (literally) a few minutes. You can also update your blog much easier and quicker than you can a regular website. You don't have to wait for a webmaster to make changes for you.

2. A blog lets you develop relationships with your customers or clients. If you blog regularly, your readers get to know more about you and your services. They can also leave comments for you on the blog, so you can interact with them through this site. Research shows that people are more likely to do business with someone they know. Post to your blog daily (or at least several times a week) and readers will get to know you, trust you, and feel confident to buy your products and or services.

3. A blog gives you additional opportunities to network with other small businesses. You can provide reciprocal links at your blog. That just means you put a link to another company's website or blog on your blog and that company puts a link to your blog on theirs. You benefit from these links because your blog attracts additional readers from these other sites.

4. You can use your blog to help build your mailing list. A good way to do this is to offer something free in return for joining your mailing list. Free ebooks related to the products or services offered by your business are perfect "give aways" to use for this purpose. Put a sign-up box on your blog where readers can join your mailing list and automatically receive your free products via email.

5. By regularly posting to your blog, you become an "expert" in your line of work. People always turn to experts when they need help. Establish yourself as an expert in your field and people will turn to you when they need the particular type of products or services that you have to offer.

If a blog still seems too overwhelming to you right now, contact The Lieurance Group for information and find out how inexpensively one of their writers can start blogging for business for you.

*************************************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

Tags:Writers for Hire---blogging for business---resume writing---small business blog---business blog

2006-07-28T15:03:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

Fall Berries

Summer is just about over. Soon it will be time to re-arrange your stores and re-do merchandise displays. Here are some suggestions on how to bring a fall theme into your shops that’s attractive and inexpensive:

- scatter artificial fall leaves in and around merchandise.

- drape long lengths of fabrics, in bold fall colors, across tables to create runners that will enhance displays.

- tuck fall berries into the design elements of your stores, such as draperies, fixtures and plants to give them a fall look.

I hope these ideas help you as you prepare for the fall season. Please stop by booth #411 at the August Gift Show which runs from August 4th through August 8th.

You'll see all the hand crafted jewelry creations available from the Created by Shari jewelry line. You'll find all her jewelry designs complement the selection of gift items you already carry in your stores.

Also, check back here often for information about show specials from Created by Shari and other companies I will represent at the show, too.

Don’t hesitate to call, fax or email me for re-orders and current wholesale information on all the other companies I represent.

*******************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-07-27T06:26:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

I'll have many delicious foods from the Three Angels Gourmet Co. for you to sample at the August Kansas City Gift Show next month.

Mild Chilies and Cheese Dip Mix makes a simple dip to serve with tortilla chips, or arrange a lovely Nacho Platter for everyone to sample.

NACHO PLATTER

1 pkg. blue corn tortilla chips
1 pkg. regular tortilla chips
1 bunch green onions, chopped into small pieces
1 small carton sour cream
2 pkgs. Three Angels Gourmet Co. Mild Chilies and Cheese Dip

Prepare Mild Chilies and Cheese Dip according to package directions and microwave for 1 minute.

Let dip cool while you pour the 2 packages of tortilla chips onto a large, decorative platter.

Pour cheese dip over the tortillas, then put a layer of sour cream over the cheese tip.

Top with the green onions. Serve immediately.

*********************************************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-07-24T14:13:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

Another One-of-a-kind Pendant and Chance to Win

When you place a $150.00 dollar order for fine jewelry from "Created by Shari" you will be entered to win this (a $50.00 value) door prize - a one-of-a-kind pendant made by jewelry artist, Shari Cabra.

Created from an antique teaspoon this lovely pendant has an assortment of charms, bobbles, and beads worked into the design. This pendant comes with a black, suede cord but the lucky winner can also choose to wear the pendant suspended on any length of beautiful silver chain.

Plan to visit my booth (# 411) during the gift show -which runs from August 4th through August 8th and you might just win this gorgeous pendant.

Don’t hesitate to call, fax or email me for re-orders and current wholesale information on this Created by Shari jewelry line.

Check back here often for information about show specials and other companies I will represent at the show, too.

**************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-07-23T08:56:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

The Kansas City Gift show is just two weeks away. “Passport to Profits” is the theme of the August 2006 show - which runs from August 4th through August 8th. If this is your first trip to the Kansas City Gift Mart, I hope these tips will help you easily navigate the huge gift mart complex.

A Few Tips to Help You Make the Most of the August Gift Show

- Bring a tote bag to hold sales literature, catalogues, brochures and any copies of wholesale orders you place.

- When you check in, make sure you pick up a store guide and map of the mart.

- Bring plenty of business cards to give to sales representatives. This saves time since it’s easier for them to fill in order sheets from a business card rather than have to ask you to dictate all that information.

- Wear comfortable shoes and don’t carry a heavy purse. Many buyers bring small shopping totes on wheels since it doesn't take long to get tired if you're lugging around all the sales brochures, etc. that you will acquire at the show.

- If you’re a new buyer make sure you have the following: a copy of your business retail tax certificate, a business check with your business name imprinted on it, a business card, picture ID or driver’s license. For more information about registering to buy at the gift show log onto www.kcgiftmart.com.

- Even if it's 100 degrees outside, bring a sweater since the gift mart can be very cool inside.

- Above all, don’t forget to stop by my booth #411 and see the entire line of Created by Shari jewelry which will be on display.

Check back here often for information about show specials from Created by Shari and other companies I will represent at the show, too.

Call, fax or email me for re-orders and current wholesale information on all the other companies I represent.

**************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-07-22T13:00:00.000-07:00

Today’s Buzz
from
BEYOND THE EXPECTED
M A R K E T I N G

ATTENTION BUYERS!!!

With the fall and holiday season right around the corner, are you looking for gift and gourmet food items that are...
Unique?
Extraordinary?
Beyond The Expected?

Then visit me at Booth #411 at the Kansas City Gift Show which runs from August 5th - 8th.

See and experience these fine lines:

CastAways of the Islands for sandcasted ornaments for everyday and holiday home decor
Find out how to get a FREE display tree with your order.

Casual Designs for the beautiful Country Lace Collection
Check out the NEW Window Garden design and show special.

Created By Shari for the elegant handcrafted silver jewelry
Place your order and automatically be entered to WIN Shari's one-of-a-kind design created just for this show.

Three Angels Gourmet for "heavenly gourmet mixes"
Sample a variety of specialty foods and ask for your COMPLIMENTARY gourmet gift.

See you at the show!

***********************************

Debra Steiner
Beyond the Expected Marketing
Gifts for the Discriminating Buyer...
Phone: 913-963-1733
Fax: 913-322-0385

2006-07-19T12:24:00.000-07:00

Ornaments from Created by Shari

If you’re looking for unusual gifts to offer your customers this holiday season then you’re in luck. Created by Shari is going to have a variety of hanging ornaments available at the August gift show.

Hanging ornaments are made from various patterns of silverware and have assorted charms dangling from them. They’ll make great one-of-a kind gifts for those people who are hard to buy for.

Please plan to visit my booth (# 411) during the gift show which runs from August 4th through August 8th. Check back here often for information about show specials from Created by Shari and other companies I will represent at the show, too.

Don’t hesitate to call, fax or email me for re-orders and current wholesale information on the Created by Shari jewelry line.

**************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-07-17T21:09:00.000-07:00

FOR TEA ROOMS ONLY

Wow! The Three Angels Gourmet Co. is offering this Scones Special as a way to introduce their rich, flavorful scone mixes to new tea room customers. If you own a tea room, you won't want to miss this special.

Just look at the super value they are offering:

SCONES SPECIAL - FOR TEA ROOMS ONLY!

Imagine...now you can order...our BEST selling tea room product... during a GREAT time of the year...at the BEST price we ever offer!

Order just one (24 pkg.) case of our Three Angels Gourmet Scone Mixes (8 ea. of our Apple Cinnamon, Cranberry and Currant flavors) at the 5-case Discounted Price of only $82.00!

In addition you will receive THREE FREE Sample Packages - One of each flavor!

Benefits To You:

* Lowest Price we Offer - Savings of $8.20 per case!

* Bake the free sample packages and have 24 additional scones to sell!

* Our attractively packaged mixes allow customers to take home a taste of your tea room or share a special gift of your tea room fare with friends and family.

* "Tealicious" Recipes included with your order

* Perfect for Luncheons, Afternoon Tea and other Special Events

* Easy and Economical addition for Gift Baskets

**************************************************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-07-17T13:13:00.000-07:00

Today’s Buzz from Beyond the Expected Marketing

What's in the Bag?

Created by Shari has come up with a wonderful new Show Special for the August show. She hasn’t let me in on it, but as soon as she does I’ll post it here.

I do know it’s going to be another unique and useful item she’s created from vintage silverware.

The Kansas City Gift show is just three weeks away. I hope you’re planning to visit my booth #411 during the show - which runs from August 4th through August 8th.

Also, Created by Shari will offer another one-of-a-kind piece of jewelry in a drawing at the show. Just place $150.00 dollar wholesale order and you’re automatically eligible to win this prize.

Check back here often for information about Show Specials from other companies I will represent at the show, too.

***********************
Debra Steiner
Beyond the Expected Marketing
…gifts fort he discriminating buyer
Phone:919-963-1733
FAX: 913-322-0385
Email:dsteiner@beyondtheexpectedmktg.com

2006-07-16T07:57:00.000-07:00

Thinking of Joining Your Local Business Association?

If you've been wondering whether you should join your local business association, read this first.

YOUR LOCAL BUSINESS ASSOCIATION: IS IT RIGHT FOR YOU?
by Suzanne Lieurance

As a small business owner you need to carefully pick and choose where your hard-earned money is going to go. Maybe you've considered joining your local business association but aren't sure it's worth the cost of the yearly dues, or maybe you simply don't know enough about the benefits such an association can provide.

Annual dues for membership vary from association to association. Generally they range from $25.00 to $250.00. But, you get what you pay for, which means those with higher fees offer more benefits. Dues are used to pay for speakers, meeting rooms and special events, as well as cover any administrative and printing costs (for newsletters and other publications). They usually include a listing in the association's directory, subscription to the monthly newsletter, and sometimes, one (business size) ad in the newsletter.

Ultimately, deciding to join your local business association is up to you, but understanding the benefits such associations provide will help you make that decision.

Ask what your local association offers in the way of:

Networking Opportunities - Most associations have several per month. Many have a weekly "Tips Club" or "Business Card Exchange" where members can share customer/client leads. Other groups offer after - hours coffees and/or monthly luncheons. All of these events give the small business owner an opportunity to build relationships with other business owners in the area who can provide insights unique to the local marketplace.

Special Insurance Rates and Information - Many associations (usually the larger ones) offer members special rates on health insurance and worker's compensation. Some associations offer workshops to educate new business owners about the kinds of insurance they will need.

Educational Programs - Most associations (no matter how large or small) offer at least a few yearly educational programs of interest to small business owners, including workshops about tax laws, record keeping, computing for business, marketing, etc. Some do this on a monthly basis. Find out how regularly your association provides these kinds of opportunities and ask what subjects have been covered in past programs.

Security Services - Business owners who can't afford to pay for a security service on their own pool money with other members in the association and pay to have the business area patrolled (since businesses are all within a few miles of one another). Also, some associations set up a business "Block Watch." One business owner on each block watches out and lets everyone on that block know if anything suspicious is seen.

A Member Directory - Most associations publish a yearly directory, which lists each member's business name, address, and phone number. These directories are given to each member and are also sent to board members of local homes associations, churches, schools, and other area groups so the entire community is made aware of the products and services available by area businesses.

Discount Rates - Often members of an association are able to pool their resources to get advertising from newspapers, radio, TV, etc. at a discount rate, as well as discounts on other products and services like shipping, pagers and cell phones, etc.

Yearly Events - Many associations sponsor a yearly event designed to increase members' visibility within the community - something like a street fair or a festival. It's a great way to introduce people in the community to their local business owners. An association might also offer a "Tax Day Conference" to bring representatives from every sort of tax agency under one roof to answer tax questions, conduct seminars and distribute information in a "non-threatening" environment. Individual business owners would spend a lot more money to get this kind of extensive information on their own.

Community Service Opportunities - Some business associations raise money to provide community service projects in their areas or they simply donate money to local groups. This creates goodwill between business owners and members of the community. Not only does the community benefit from this, the business owner does, too. When residents feel a local business is friendly and caring they're more apt to buy the services or products of that business.

A Newsletter and Web Site - A monthly newsletter lets a business owner know what's going on with other businesses in his area. It also gives him a chance to have his business spotlighted from time to time. Some associations have a "Member of the Month" featured in each newsletter, and press releases introduce new businesses to the community. Many associations now have Web sites, which give business owners even more opportunities for promoting their products and services.

A Chance to Speak Out - Joining your local business association gives you a collective voice for determining what will happen within your business neighborhood. Associations usually work together with area homes associations, schools, churches, etc. for the overall good of the community. Find out how closely these groups work together in your area.

Obviously, every association can't offer ALL of the above benefits, but most members still find their local business association a source of invaluable support.

To find the association in your area, look in the Yellow Pages under "Business Associations" or call your Chamber of Commerce. Attend one of their meetings, ask questions, and find out if your local business association is right for you.

About the author: Suzanne Lieurance is a freelance writer and owner of the Three Angels Gourmet Co. which wholesales a unique line of "heavenly gourmet mixes" for gift shops, Christian bookstores, gourmet food stores, and gift basket companies through Beyond the Expected Marketing. She also offers a variety of marketing packages for other small business owners through The Lieurance Group a co-op of freelance writers and graphics designers.

For daily food tips and other fun food information, visit the Three Angels Gourmet Co. online.

**************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-07-15T06:32:00.000-07:00

Hats Off To This Idea!

Although most women no longer wear hats to church or on special occasions many still wear light and airy straw hats when they relax on the beach or sightsee on vacation.

We all know, sometimes all it takes to sell merchandise is coming up with a creative way to display it. Here’s a clever idea for displaying Created by Shari Angel pins, which plays on summer trends in ladies' hats.

Just find a pretty straw hat (an antique one will do) and place an angel pin on the brow (the area on the hat that has the ribbon attached to it). Or if you like, place pins all over it. You’ll find showing customers a new way to accessorize with these sweet pins will help them sell.

And remember, this month Created by Shari is running a special on watch necklaces. Order a dozen of this item and receive a FREE display or FREE shipping.

Please don’t hesitate to call, fax or email me for re-orders and current wholesale information on the Created by Shari jewelry line.

**************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-07-13T12:51:00.000-07:00

Your Customers Will Love This Sugar Cookie Fruit Tart

Homemade sugar cookies, fresh from the oven, along with a glass of lemonade make a refreshing summertime snack. But you'll want to tell your customers they can also create something a bit more elegant with a package of Sugar Cookie Mix from the Three Angels Gourmet Co.

It's easy to prepare a scrumptious cookie tart in a tart pan, ice it with a cream cheese mixture, then decorate the tart with pieces of fresh fruit.

Here's all you need to make this delicious and eye-appealing cookie tart:

1 pkg. Three Angels Gourmet Co. Sugar Cookie Mix

1 egg, plus 1 egg yolk

1 stick butter

An assortment of fresh fruit, cut into small pieces

4 oz. cream cheese, softened

1/4 c. sugar

A little vanilla flavoring (1/4 tsp. or less)

Heat oven to 350 degrees. Make cookie mix according to directions on package and chill for at least 30 minutes.

When the dough is cold, mold it into a tart pan that has been greased with cooking spray. Bake the dough at 350 degrees for about 15 to 18 minutes, until golden brown. Cool completely after baking.

In a small bowl, combine the cream cheese, sugar, and vanilla; beat until fluffy. Spread a thin layer of this mixture over the cooled cookie crust. Arrange fruit over the cream cheese mixture as shown in the photo above.

Drizzle warm apricot preserves over the fruit, if desired. Refrigerate at least one hour.

To serve, cut into wedges. Store in refrigerator. Makes about 12 servings.

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Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-07-12T04:16:00.000-07:00

Shari Cabra is Busy in Her Design Studio

The "Angelique Pin" offered in the June drawing was so popular, and such a show stopper, that Shari Carbra, owner of Created by Shari, has decided to create another unique piece for the August show.

Again, customers who place a $150.00 order for fine jewelry from Created by Shari will be entered to win this new creation.

As you get your shop ready for the 2006 holiday season, please stop by my booth #411, during the August Gift show which runs from August 4th through August 8th. The entire Created by Shari line of jewelry will be on display.

If you already carry this line please don't hesitate to call, fax, or email me for re-orders and current wholesale information about Created by Shari.

**************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385
dsteiner@beyondtheexpectedmktg.com

2006-07-11T09:27:00.001-07:00

Watch Necklaces from Created by Shari

Today's BUZZ from Beyond the Expected

If you were at the last trade show in Kansas City in June, you probably saw one of Shari Cabra's new watch necklaces, also called watch slides.

The watch face on this new item is available in four different shapes: round, oval, square and rectangular. Each is embellished with assorted bobbles and charms. Each one is unique since they are all created from a variety of silverware patterns.

Each watch necklace comes with a simple black suede cord. However, for a more elegant look, a silver chain can be used instead of the cord, making it easy for you to cross sell silver chains with this new product.

This month Created by Shari is running a special on these watch necklaces. Order a dozen of this item and receive a FREE display or FREE shipping.

To take advantage of this month long special call, FAX, or email for pricing.

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385
Email: dsteiner@beyondtheexpectedmktg.com

2006-07-09T06:16:00.000-07:00

Hmmm...What Could It Be?

The Three Angels Gourmet Co. is creating a wonderful new Show Special for the August Gift Show here in Kansas City. Even I don't know what it is yet. But, as soon as I do, I'll post it here.

Right now, I do know that the Show Special will be a convenient and money-saving way for you to introduce your customers to "heavenly gourmet mixes" from the Three Angels Gourmet Co.

Check back here often for information about Show Specials from the other fine companies I will represent at the show, too.

******************
Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-07-08T06:43:00.000-07:00

A Sample of the Many Angels Pins Available by Created
By Shari

The August gift show is just a around the corner and Shari Cabra, owner of Created by Shari jewelry, is busy in her studio creating more unique and unusual pieces of jewelry to offer customers at this show.

Since the August show is always a big show when gift shops and specialty stores select items for Christmas sales, nothing is more appropriate to offer this holiday than angel pins. These delicate pins are created from a variety of silverware patterns and most have colorful gemstones added - and are affordable gifts to make available to your customers this holiday season.

As you prepare your shops for the next holiday season please stop by booth #411 at the August Gift Show which runs from August 4th through August 8th. You'll see all the hand crafted jewelry creations available from the Created by Shari jewelry line. You'll find all her jewelry designs complement the selection of the gift items you provide in your stores.

**************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-07-07T08:08:00.000-07:00

You'll Never Want to Be Without Divine Dill Dip Mix

Any product can be wonderful but stay on the shelf if customers don't know how spectacular it is.

Sampling is the key to developing good sales with gourmet foods, so THREE ANGELS GOURMET provides a free package for sampling with each case ordered. If you sample this product to your customers it will nearly fly off the shelves!

And, did you know? . . .THREE ANGELS GOURMET offers its Divine Dill Dip Special as an on-going promotion?

"We never want our good customers to be without our #1 Best Seller!"
Suzanne Lieurance, Owner
Three Angels Gourmet Co.

Purchase as many or as often as you wish.

One (24 pkg.) case of Three Angels Divine Dill Dip Mix
at the 5-case Discounted Price of just $38.00!

READY...
SET...
ORDER...
and then SAMPLE, SAMPLE, SAMPLE!

This product sells so well, you'll never want to be without Divine Dill Dip Mix from the Three Angels Gourmet Co.!

Note: Visit the Three Angels Gourmet Co. online for additional recipes and suggestions for this product. For example, it makes a delicious and convenient dry rub for chicken.

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Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-07-06T09:27:00.002-07:00

Make Plans to Attend the August Gift Show

The August Gift Show at the Kansas City Gift Mart will be here before we know it. The theme for this August's show is Passport to Profits.

The show will run from August 4th through August 8th. During that time travel throughout the country of the KC Gift Mart, located right in the Middle of the US of A., and win prizes from countries near and far. When you register with the Gift Mart during the August Show, they will provide you with your very own KC Mart Passport (sans the photo). Do your shopping in five or more showrooms, and you are eligible to win worldly prizes, including gas cards, gifts, and $500 shopping sprees.

Plan to visit me in Booth #411 at the August Show. I'll have "show specials" available from each of the exciting companies I represent. And, of course you'll want to stop by and taste some of the delicious food samples from the Three Angels Gourmet Co.

CLICK HERE for the latest issue of the The Kansas City Gift Mart Newsletter. Most issues feature upcoming Market news and events, scheduled seminars, Showroom news, contest winners, hotel and travel information, staff updates, and more! (Newsletter offered in Adobe PDF format.)

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Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-07-05T13:05:00.000-07:00

.
A sample of jewelry, made from vintage silverware, by artist Shari Cabra

Placing an order for Created by Shari jewelry is easy. Just contact me at Beyond the Expected Marketing.

I ask that first time wholesale orders be $150.00 dollars or more. This allows you to select a variety of pieces while providing a good show of Created by Shari jewelry.

After you place your initial order you can re-order one of anything, to replace sold items, or order individual pieces to add to your existing display.

**************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-07-04T06:26:00.000-07:00

Happy Independence Day, America!

Are your customers having 4th of July picnics today to celebrate the holiday?

Many Americans are.

And, since easy-to-prepare products, like Divine Dill Dip Mix from the Three Angels Gourmet Co., sell so well during the summer when customers are often searching for foods for these picnics, parties, and other celebrations, here are some tips for successfully sampling this type of product - for maximum sales.

Sampling Success With Divine Dill Dip Mix

Many stores that sell Divine Dill Dip Mix from the Three Angels Gourmet Co. sell out of it immediately when they sample it.

Three Angels wants you to experience the same success with this delicious product, so these successful stores were asked for their sampling tips.

Here's what they suggest:

The Divine Dill Dip Mix can be used in a variety of ways. For dip, simply combine the package of mix with 2 cups of sour cream. Be sure to tell people how easy it is to make the dip. They will be surprised at how delicious it tastes, yet all they have to do is mix it with 2 cups of sour cream. Almost anyone can do that!

Cross sell the Divine Dill Dip Mix with crackers, chips, or pretzels that you also carry by sampling the dip with one or more of these items.

Make it EASY for customers to buy the product. Place the packages of Divine Dill Dip Mix (and packages of anything you want to cross sell with it) right NEXT to the samples. If customers have to go searching for the product they are tasting sometimes they won't bother. But if the packaged product is right there when they take a taste of it, many of them will pick up a package or two for purchase even if they didn't come into the store looking for dip mix.

Remind customers that there are a dozen uses for the Divine Dill Dip Mix. These uses are included on a sheet in every package.

Make it easy for people to make a decision about the Divine Dill Dip Mix. If you sample ONLY the Divine Dill Dip Mix (save other dips for another day) people won't have to choose between one dip mix or another. The Divine Dill Dip Mix isn't a major purchase, so most people who like it will feel they can afford it and will buy it.

Put out the Divine Dill Dip samples on your busiest day - right before lunch, or in late afternoon when people need a snack. More people will sample that way. And when more people sample, more people buy.

Happy Sales to You!

***********************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
FAx: 322-0385

2006-07-03T08:42:00.000-07:00

Spice up any outfit with a unique bracelet from Created by Shari

Sometimes all it takes to spice up your day is a superb bracelet resting on your wrist. Whether that bracelet has a sleek contemporary design or is ornately Victorian it will complement your look.

Shari’s bracelets are made from various patterns of silverware and embellished with assorted bobbles -adding an extra touch to the cool sheen of vintage silverware.

Many of Shari’s bracelets are customized to meet the tastes and needs of her customers. If you have lovely pieces of vintage silverware, with sentimental history attached and you would like to be able to wear them, Shari can craft a bracelet especially for you.

If you carry items from the Created by Shari line, let your customers know they can submit requests for custom work through your store. Shari can recreate any of the items in her line from your customers' own silverware.

Ask for custom design order forms when you place your wholesale order. Your customers will be thrilled that you provide this extra service.

Call or fax the numbers below for wholesale information.

**************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-07-01T12:00:00.000-07:00

Would You Like to Hear an Angel Whisper?

Then order "heavenly gourmet mixes" from the Three Angels Gourmet Co. and have each mix packaged with an inspiring Angel Whisper. It's just like receiving a miniature greeting card along with a delicious gourmet mix.

Wholsale buyers have their choice of three options when they order. They can receive mixes with:

No Angel Whispers;

Angel Whispers that are Inspirational Poems from poet, Kay McCarthy Reall;

Angel Whispers that are Scripture verses.

Place your wholesale order today. Bring a smile to your customers' faces with an Angel Whisper and a "heavenly gourmet mix" from the Three Angels Gourmet Co.

************************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
FAx: 322-0385

2006-06-29T05:55:00.000-07:00

Special Offer from the Three Angels Gourmet Co.

Prices for Three Angels Gourmet Co. products are always reasonable. But usually a customer's order needs to total at least 5 cases (any combination of products) in order to get the best discounted price for their entire order. Occasionally though, the Three Angels Gourmet Co. makes a special introductory offer on one or more products to introduce them to new customers.

Today's special offer is for their Raspberry Brownie Mix. Order just one (12 package) case of this delicious mix and receive the lowest, discounted price. You'll even get a FREE package of the mix - so you can prepare it to let your customers taste these scrumptious brownies.

Visit the Three Angels Gourmet Co. online and learn to create a Raspberry Brownie Tart with this mix.

Note: Raspberry Brownie Mix is packaged in clear cello bags unless the white bags are requested when you place your order.

2006-06-28T15:52:00.000-07:00

Custom Designs from Created by Shari

Creating custom designs from any family's heirloom silverware is a unique service Shari Cabra offers through fine gift shops and jewlery stores that carry her Created by Shari line of jewelry.

A dinner fork from Grandma's silver can be transformed into a distinctive easel for Dad's business card; an exquisite pendant can be crafted from a beautiful cranberry spoon. Even a silver baby spoon can become a favorite ring to be worn and treasured by an adult for years to come.

If you carry items from the Created by Shari line, let your customers know they can submit requests for custom work through your store. Shari can recreate any of the items in her line from your customers' own silverware.

Ask for custom design order forms when you place your wholesale order. Your customers will be thrilled that you provide this extra service.

**********

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-06-26T12:02:00.000-07:00

Castaways of the Islands

Here's another exciting company that I represent. Read what owner Joyce Seban has to say about creating her unique products.

I am a native of Chicago and lived for several years on St. Simons Island, Georgia. There on those white sandy shores I came to realize that folks who visited wanted some way to remember their special time. My unique sand designs gave them that opportunity.

Sand casting is an age-old art form which begins by pressing an object into the sand. The impression that remains is filled with plaster, then cures for several days. The result is a three dimensional ornament with sand as its coating.

The ornament line includes nature and sea themes and a bit of the whimsical Christmas spirit. A recent move to the shores of New Hampshire has proven that no matter what shore you are visiting, a reminder of that special place and time is always appreciated.

~ Joyce Seban

***************
Castaways of the Islands
Contact me for Wholesale Orders

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-06-25T07:10:00.000-07:00

Fabulous Recipes, Food Tips, and Ideas for Easy Entertaining

Tell your customers to visit the Three Angels Gourmet Co. online for daily food tips, recipes, and ideas for easy entertaining. Here's a sample of the types of recipes they'll find there:

Easy Insalata Caprese
from Suzanne Lieurance
Owner, Three Angels Gourmet Co.

It's tomato time! And, if you're a gardener, you might be wondering what you can do with all those luscious tomatoes growing in your backyard right now. One of the easiest, yet most delicious, dishes to enjoy at the height of summer, when tomatoes are plentiful, is Insalata Caprese (named for the Island of Capri, Italy). The secret to this delightful dish is using only the freshest ingredients.

When served with fresh bread and a glass of chilled white wine, Insalata Caprese makes the perfect summer lunch. Here's all you need:

2 lbs. vine-ripened tomatoes that are red, juicy and flavorful and have never been refrigerated (Get them at your local farmer's market if you don't have your own backyard vegetable garden)

8 to 10 leaves of fragrant young basil (Again, check for basil at your farmer's market if you don't grow your own)

1 lb. good quality fresh, moist mozzarella (The best mozzarella for this dish is made from buffallo milk - mozzarella di bufala - but that's hard to find, so cow's milk mozzarella - mozzarella fior di latte - works well for this, too)

1/4 c. genuine extra-virgin olive oil

To make the salad:

Slice the fresh mozzarella and the tomatoes into rounds. Alternate slices of mozzarella and tomato on a platter (or individual salad plates), overlapping them for effect.

Tear the basil leaves into small pieces and sprinkle them over the slices of tomato and mozzarella.

Add salt and freshly ground pepper to taste. Just before serving, drizzle with olive oil.

That's it! I told you it was easy.

This recipe is available for FREE reprint. Click below.

***********************
Contact me for wholesale information about "heavenly gourmet mixes" from the Three Angels Gourmet Co.

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-06-24T09:24:00.000-07:00

Here's another informative article from jewelry designer, Shari Cabra.

Practical and Pretty Gifts Your Bridesmaids Will Love
by: Shari Cabra
Created by Shari

Summer is a popular time to get married. Right now, many couples are busy preparing for their big day. Brides are selecting flowers, their cakes, and special friends to be bridesmaids.

As her wedding day approaches, one of the bride's last responsibilities is selecting a gift for each one of these special friends. And, it's always nice to give them something that is both practical and pretty.

Here are some gifts any bridesmaid would love to have:

Enameled Boxes

So practical for organizing earrings and rings or just to dress up a table. Now available in many colors and patterns, and even cute critter-shaped boxes for animal lovers. Google the words, "enameled boxes" to find oodles of sites that offer them for sale.

Engraved Stationary

Yes, people still write letters. Though so many corners of the world are accessible by plane, cell phones are useless. In the end, sending a letter is the only practical solution to bringing a friend or family member up-to-date, or maybe just sending a note of thanks. It's a nice touch to any correspondence when someone writes on pretty engraved stationary.

Wraps

Such a practical piece of clothing for a cool evening on the town or watching the sunset at the beach. Soft rayon blends and delicate silk wraps are so pretty when embroidered with a delicate design or have a beaded fringe. Any bridesmaid would love a soft wrap to snuggle into on a chilly night.

Jewelry

What could be more practical than a gorgeous pair of earrings or a lovely pendant? And nothing comes in so many pretty colors and designs than jewelry. All you really need to know is your bridesmaids' tastes and it's easy to find special pieces of jewelry for them.

Bridesmaids usually help a bride make her wedding day perfect. Give your bridesmaids pretty, yet practical, gifts and they'll probably even think about you as they use them.

This article is available for FREE reprint at www.ezinearticles.com

2006-06-23T10:06:00.000-07:00

CASUAL DESIGNS announces...

It's newest design to the Country Lace Collection!

The Window Garden

"...an unexpected surprise...a wonderful addition to offer alongside your Vintage Rose and Victorian Rose designs. Imagine all the different colors that can be worn so beautifully underneath this shirt. Your customers who are flower-lovers will thank you."

Debra Steiner
Beyond The Expected Mktg.

Add this design easily to your existing collection with our low $100 minimum!

To Order:

PHONE Debra Steiner at 913-963-1733,
FAX the completed order sheet to 913-322-0385,
Or EMAIL the same order information to dsteiner@beyondtheexpectedmktg.com

2006-06-22T06:55:00.000-07:00

Delicious Recipes, Food Tips, and Serving Suggestions from the Three Angels Gourmet Co

Be sure to tell your customers to visit the Three Angels Gourmet Co. online for delicious recipes, food tips, and serving suggestions for those "heavenly gourmet mixes" they purchase from you.

These attractive cucumber and salmon appetizers are a snap to make with a package of Divine Dill Dip Mix from the Three Angels Gourmet Co. Simply add cream cheese or sour cream to the dip mix.

If you haven't placed your order for Divine Dill Dip Mix, check out the special offer below.

DILLICIOUS CUCUMBER & SALMON APPETIZERS

1/2 pkg. Divine Dill Dip Mix

1 c. sour cream OR 4 oz. cream cheese

1 large cucumber

1 pkg. (about 3 oz.) smoked salmon

Fresh dill or canned pimento

Combine the sour cream or cream cheese and Divine Dill Dip Mix and refrigerate for at least an hour, so the onions in the dip mix will soften and the flavors will blend with the sour cream or cream cheese.

Slice a large cucumber in half. With a vegetable peeler, peel the length of each cucumber, leaving narrow strips of the peel intact (see photo). Cut the cucumber into 1 to 2 inch slices, then make a little cup out of each piece of cucumber by hollowing out a bit of the cucumber. Put about a teaspoon of the dill dip mixture into the hollow space of each cucumber. Cut a small piece (about 2 inches or so) of smoked salmon and roll it up. Place the rolled salmon on top of the dill dip mixture that is inside the cucumber slice. Garnish with a little minced dill or a small piece of canned pimento. Cover with plastic wrap and chill until ready to serve.

DIVINE DILL DIP SPECIAL: Order the Divine Dill Dip Special today and get 24 packages of this delicious mix (plus a full-size package for sampling to your customers) at the discounted price (usually only offered with a 5 case minimum order). Call me at 913-963-1733 for more information and to place your order.

***********************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-06-20T07:14:00.000-07:00

A Choice of Styles to Fit Every Mood

Shari Cabra’s collection of jewelry offers a choice of styles to fit your moods and needs each day. Do you:

-wear jewelry to lift your spirits?

-change your jewelry with every outfit?

-look for unique jewelry for special occasions?

-reserve special pieces of jewelry for certain clothes?

-want jewelry that goes with everything in your wardrobe?

-desire a more contemporary look in your jewelry?

Whatever your requirements, you’ll find a variety of unique and timeless designs to compliment all your clothing and accessories with –Created by Shari jewelry line.

Call or fax the numbers below for wholesale information.

*************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-06-19T07:07:00.000-07:00

Try This Dilly of a Cheeseball

This Dilly of a Cheeseball made with Divine Dill Dip Mix from the Three Angels Gourmet Co. is perfect for graduation parties, bridal showers, open houses, and other celebrations this time of year, so you'll want to have plenty of this mix on hand for your customers.

DILLY OF A CHEESEBALL

12 oz. cream cheese
1 c. drained, crushed pineapple
1 pkg. Three Angels Divine Dill Mix

Mix pineapple and Three Angels Divine Dill Mix into softened cream cheese. Shape into a ball and roll in chopped nuts and parsley. Dillicious!

Variation: If you don't want to shape the cheese mixture into a ball just spoon it into an attractive bowl and serve with bagel chips or crackers.

DIVINE DILL DIP SPECIAL: Order the Divine Dill Dip Special today and get 24 packages of this delicious mix (plus a full-size package for sampling to your customers) at the discounted price (usually only offered with a 5 case minimum order). Call me at 913-963-1733 for more information and to place your order.

*********************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-06-17T07:23:00.000-07:00

June is Wedding Month

Brides are busy gathering something old, something new, something borrowed, and something blue.

But tugging at the back of each bride's mind is..."What will I get my bridesmaids?"

The answer to that nagging question is easy - a pair of Shari Cabra's unique earrings.

Shari creates each pair of earrings from vintage teaspoons. Many times Shari gives her earrings that extra touch and embellishes them with bobbles. Like all the unique pieces in her line, her earrings are made from a variety of silverware patterns. This makes it easy for brides to give each bridesmaid her own distinctive pair of earrings.

This month, when June brides visit your store in search of the perfect bridesmaid gifts, lead them to your display of Created by Shari distinctive jewelry.

Call or fax the numbers below for wholesale information.

**************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-06-16T08:38:00.000-07:00

What's Going on at the Three Angels Gourmet Co.?

"Heavenly gourmet mixes" from the Three Angels Gourmet Co. make perfect gifts. So it's no wonder we're adding more gift shops (in more states) to our customer list every day. Currently, Three Angels Gourmet Co. products are sold in stores in 40 states across the country.

One of the things I like most about repping for this company is that the owners don't strive to develop the BIGGEST line of gourmet mixes out there today. They just want to have the BEST line of gourmet mixes available anywhere. For that reason, every single product they create is tested and sampled, and tested and sampled again and again, before it makes its way into the product line that I present to customers like you.

Right now I have word that the "angels" are working on developing a new flavored brownie mix for Fall. If you know how delicious their current brownie flavors ( Amaretto and Raspberry) are, then you're probably just as excited about this news as I am.

I promise to keep you posted and give you more information about this new product as soon as I have it.

So stay tuned to this blog.

***********************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385
Email Me

2006-06-14T06:04:00.000-07:00

PICKING THE PERFECT SALES REP

Here's an article I hope you find useful as you build your business.
Shari Cabra -Created by Shari

Picking the perfect person to sell your products to store owners and other businesses is very important when you're trying to build a successful company. If you own a business with a small line of products, or even just one original product, chances are, you need a sales representative, also known as a sales rep.

There are many sales reps available all over the country. But, when you're trying to pick the perfect sales rep for your products or services, look for:

1. Someone who is willing to pound the pavement and visit stores to show and talk up your products. This kind of rep is known as a road rep. A showroom rep will present your products to wholesale customers who come to buy items in a showroom. But you'd probably be better off with a road rep. A road rep will also attend trade shows in other states for you.

2. Someone who truly believes in your products and is enthusiastic about selling them. You want someone who creates excitement about your products and motivates customers to purchase them.

3. Someone who will provide excellent service to your customers. A good sales rep is willing to make follow-up calls, get promotional materials into the hands of customers, and is also available to check on the status of orders. Having this kind of rep is especially important if you’re trying to expand your business. If potential customers don’t receive follow-up calls and do not receive brochures or other sales information, then they can't place orders.

4. Someone who dresses and conducts himself in a professional manner. Your rep should also be friendly and personable. This makes potential customers comfortable and more willing to try your products.

5. Someone who is good at communicating with customers and relating this information to you. Knowing what your customers think about your products, and what other products they might need, will help you develop similar products and modify existing ones.

Keep these qualities in mind when you start looking for your perfect sales rep. If you take the time to pick someone who is perfect for your business you'll be more likely to develop a good working relationship with this person who will promote and sell your products.

2006-06-13T12:23:00.000-07:00

Visit the Three Angels Gourmet Co. Online

Find Recipes for this product and others online at the Three Angels Gourmet Co.

If you purchase "heavenly gourmet mixes" from the Three Angels Gourmet Co. for your gift shop or specialty food store, be sure to visit the Three Angels Gourmet Co. online. Each day Three Angels offers a daily food tip along with recipes and serving suggestions you and your customers will love.

***********

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-06-12T06:31:00.000-07:00

The Lucky winner is ...

"Angelique," a one-of-a-kind pendant

"When I saw it," says Carol Zeien, winner of Shari Cabra's exquisite pendant, "I said, 'I never win anything.' Of course I did and it fits right in with my Tearoom theme ... I'm so excited and I can't wait to wear it."

Carol Zeien, owner of Imagine That, a gift shop and tearoom, is one of four new businesses on Main Street in Dysart Iowa. Her shop carries ...

Created by Shari jewelry
Home and garden accents
Specialty food gift baskets
Iowa Wines and Candles
Custom silk florals (created by Carol, who is a floral designer)

Carol's tearoom opened May 1st of this year. She will be having an open house soon to celebrate the opening of her tearoom which she says, "is very European with a funky flair."

Carol was among the buyers at the June Kansas City Gift Show last week who placed an order for jewelry from Created by Shari and had their names entered in the drawing for this beautiful piece of jewelry.

**************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-06-10T14:34:00.000-07:00

And the Winner Is...

Betty Roemig, from Little Amana General Store and Woolens in Williamsburg, Iowa, is the lucky winner of the GREAT Gourmet Gift Basket from the Three Angels Gourmet Co.

Located just 5 miles from Iowa's Amana Colonies, Little Amana General Store and Woolens is warm and charming with an antique post office and antique display cases. This old fashioned General Store features...

Famous Amana sausage, bread, cheese, jams & jellies
Old fashioned bagged candy & homemade candy
Fine gift items including crystal
Collectibles
Blankets in wool, cotton, and acrylic woven at the Amana Woolen Mill
Clothing for the whole family

Betty was among buyers at the June Kansas City Gift Show last week who placed orders for "heavenly gourmet mixes" from the Three Angels Gourmet Co. and had their names entered in the drawing for this delightful gift basket.

Congratulations, Betty!

2006-06-09T09:05:00.000-07:00

Need Articles For Your Newsletter?

Many of the store buyers who purchase jewelry from me from the Created by Shari line have newsletters or ezines they send to their customers every month - or at least once a season. If you have a newsletter for your gift shop, you might want to include some articles from Shari Cabra. Here Shari helps customers learn easy ways to keep up with the latest fashion trends.

JAZZ UP YOUR WARDROBE WITH BEADS, BOBBLES, RHINESTONES, AND CRYSTALS
by Shari Cabra

Flip through the pages of that fashion catalogue you just received and you'll find summer blouses embroidered with beads, sequins, and rhinestones. Skim through the pages with sandals displayed and you'll discover many are adorned with chunky glass and metal bobbles. Even ladies accessories - everything from watches to sparkly bracelets, earrings, and necklaces - are decorated with shiny crystals.

This season it seems that everything is embellished with beads, bobbles, rhinestones, and crystals. Unfortunately, most of us don't have the financial means to purchase an entirely new wardrobe every year to reflect the newest fashion craze. But that's okay.

Do you have a favorite item of clothing, or an accessory, you love but think is out-of-date? Rather than give away this item, or throw it out, why not revamp it with embellishments? It's fun and easy. Here's how:

A jeans jacket is timeless and can easily take on a new look with a few changes. Even if your jacket is faded, embroider a simple pattern of beads along the collar and cuffs to get new mileage out of it. If you prefer rhinestones, Swarovski Crystals offers sew-on products. These crystals are enclosed in a setting that allows a needle and thread through the back. Just sew them on as you would a button. Don't sew? Both beads and rhinestones can be attached to your garment using special glues available for these kinds of projects.

Give your old sandals a new look with metal studs or add a splash of color with rhinestones. Using gem setting devices (found at your local crafts store) you can clamp both metal studs and rhinestones through tough materials like leather. If your sandals are plastic, glue the embellishments onto them.

Nothing is easier to make over than a purse. It doesn't matter if it's fabric or leather, you can quickly modify purses made of either material. Spiff up a purse by tacking a few studs onto the handle or gluing a pattern of beads or rhinestones onto the bag itself. Or, just hang a few bobbles from the strap. Do an online search for the words "beads" or "crystals" and see numerous sites pop up that offer these items for purchase. With such a variety of trimmings available, it's simple to give a face-lift to an old, yet beloved, purse.

The possibilities are endless when it comes to revamping pieces of your wardrobe. And, with so many handy tools and fantastic embellishments available and reasonably priced, anyone can do it.

Now...just flip through the pages of that latest fashion catalogue for ideas, get your supplies, and have fun.

NOTE: Shari's articles are available for FREE reprint at www.ezinearticles.com

2006-06-07T16:48:00.000-07:00

THANK YOU

Thank you for attending the Kansas City Gift Show last week. I want to "welcome" new customers and say "thank you" to everyone who stopped by the booth. My clients are busy filling orders now. You should receive yours ASAP.

If you were unable to attend this show don’t miss the next one - Friday August 4th - Tuesday August 8, 2006, at the Kansas City Gift Mart.

We had such a great turn out this time. It was nice to see so many of you at the show.

**************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-06-06T14:06:00.000-07:00

Today is the last day of the June Gift Show at the Kansas City Gift Mart. I hope you’ve have a chance to visit by my booth #304 and see Shari Cabra’s beautiful line of jewelry –Created by Shari.

Shari is running two great wholesale specials at the show:

-Purchase a dozen beaded NeckWear® pieces (a new item at the show) and receive a display frame that holds 14 necklaces.

-Purchase 16 angels pins and receive an 8 x 10 display case for them.

Shari Cabra’s Beautiful Jewelry

Stop by and see Shari's beautiful line of jewelry, and taste some of the delicious samples from the Three Angels Gourmet Co. today.

**************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-06-04T08:37:00.000-07:00

Kansas City Gift Show Update

Yesterday was a gorgeous day in Kansas City. The morning started out very busy at the Gift Show. A group of buyers was already browsing my booth when I got there to set up for the day. I wonder what today will be like. It's gloomy and gray, with more thunderstorms predicted - a perfect day for buyers to stay inside and shop at the Gift Show.

The Created by Shari display

Stop by and see Shari's beautiful line of jewelry, and taste some of the delicious samples from the Three Angels Gourmet Co. today. We're in Booth #304.

**************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-06-03T15:47:00.000-07:00

You Don't Need a Crystal Ball to Know Crystals Are Everywhere This Season!

This summer parade through the shoe department of your favorite clothing store and you'll probably discover sandals adorned with beads, bangles and crystals. Swing through the purse aisle and you're likely to find sparkly sequins and crystals adorning this season's bags and carry-alls. Drop by the accessory counter to admire sparkly bracelets, earrings, and necklaces fashioned from, or embellished with, crystals.

If it glitters, women seem to want it. That's why jewelry designer, Shari Cabra, has embraced this trend in her exclusive line Created by Shari. Many of her earrings, pins, watches, and necklaces glitter with Swarovski Crystals. Says Shari, "Swarovski Crystals add that sparkle ladies love and since the crystals come in so many colors, women can coordinate their accessories and outfits according to their favorite hue of crystals."

I hope you'll stop by Booth #304 at the Kansas City Gift Show this weekend and see Shari's exquisite line of jewelry. Find out how to enter to win one of Shari's unique creations.

Also, check the blog for the Three Angels Gourmet Co. today for their sampling schedule for the show. I'll have all sorts of delicious samples for buyers to taste. Yum.

Gotta run! See you at the show!

Debra

***********

Debra Steiner
Beyond the Expected Marketing
....gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-06-02T06:21:00.000-07:00

Kansas City Gift Show Starts Tomorrow!

Things are gearing up for the Kansas City Gift Show which starts tomorrow at the Kansas City Gift Mart. If you're a wholesale buyer, I hope you'll stop by Booth #304 to taste some delicious samples of products from the Three Angels Gourmet Co. Plus, when you place an order you'll automatically be entered to win our Great Gourmet Gift Basket.

I'll post a sampling schedule of Three Angels Gourmet Co. products here later. You won't want to miss their Cranberry Scones and Apple Cinnamon Scones which will be sampled in the mornings. They're so tasty with a cup of hot coffee. M-m-m.

2006-05-31T15:09:00.000-07:00

Tips for Personalizing a Gift

Shari Cabra is one of my special clients. She creates personalized gifts for people across the country. Here she explains ways you can personalize a gift to show someone how much you care.

Enjoy!

Debra

SHOW YOU CARE WITH A PERSONALIZED GIFT
by Shari Cabra

There's nothing that says, "I care about you," more than a personalized gift. Often one-of-a-kind objects, personalized gifts are usually cherished forever and many times handed down from generation to generation.

Today there are dozens of personalized gifts available, everything from the simple, inexpensive coffee mug to the more sophisticated sterling-silver letter opener.

The next time you're choosing a gift for someone special in your life, show how much you care by personalizing it. There are several ways to do that.

1. Have the Gift Engraved. Adding an engraved date, initial or name gives the gift your personal touch and makes it more meaningful to the receiver. Pen and pencil sets, letter openers, watches or pendants can be easily engraved. Or, choose an item that is already monogrammed with the receiver's first or last initial.

2. Help Design the Gift. Add a part of yourself to a personalized gift by participating in its design. Working with a jeweler to create a unique piece of jewelry or simply selecting the ornaments for a charm bracelet will add your special touch.

3. Select Something You know The Recipient Wants or Needs. Having a quilt made in colors to match a nursery for a new baby, or ordering a frame with the bride and groom's names on it is not only personal but practical in a special way.

4. Choose a Gift You Know Will Become a Personal Favorite. How do you know what will become a personal favorite? By being familiar with the kinds of items your friend or family members loves, collects, wishes for, etc. Select a gift similar to items he or she already has or choose a gift that can be added to an existing collection.

5. Choose a Gift That Will Complement the Receiver's Home's Decor. Personalized gifts are available in so many styles. Whether your special friend's home is decorated in modern contemporary or country style, a gift can be found to fit that decor.

Imagine the thrill your special someone will feel when presented with a unique and personalized gift. You've selected the perfect present because you care.

***************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-05-31T06:12:00.000-07:00

Come Try a Little Taste of Heaven

I hope you'll stop by Booth #304 at the Kansas City Gift Show this weekend and try a little taste of heaven from the Three Angels Gourmet Co. You might even win this GREAT prize -

A GREAT Big Heavenly Gourmet Gift Basket
(A $75.00 value!)

Just think of the GREAT ways you could use this basket of goodies -

As a drawing for your next open house or store event...OR...

You could sample all the goodies to your customers to create excitement about these wonderful products...OR...

You could give the basket to your #1 customer to show your appreciation...OR...

You could reward an employee for much hard work...OR...

You could just keep this GREAT basket for yourself!

Here are just a few of the delicious products that will be included in our GREAT Gourmet Gift Basket:

(Heavenly Jam Bars)

(Raspberry Brownies - the mix comes with a packet of sliced almonds for the top of the brownies)

So, don't miss your chance to win this GREAT Gourmet Gift Basket.

See you at the Show!

Debra

****************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-05-30T09:36:00.000-07:00

Watch Slides from Created by Shari - A Clever Way to Wear a Watch

If you didn't attend the January Kansas City Gift Show then you missed Shari Cabra's newest product, the Watch Slide. This watch, which looks like an ornate pendant, hangs upside down from the end of a silver-plated spoon handle. It resembles an attractive accessory rather than a functional watch.

The watch faces on this new item are available in four different shapes: round, oval, square and rectangular. Each is embellished with assorted bobbles and charms. Each Watch Slide is unique since they are all created from a variety of silverware patterns.

Each slide comes with a simple black suede cord. However, for a more elegant look, a silver chain can be used instead of the cord, making it easy for you to cross sell silver chains with this new product.

Note: The watch slide hangs upside down when worn, making it convenient to check the time when lifting the watch to look at the face.

***************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-05-29T08:54:00.000-07:00

Memorial Day

Tomb of the Unknown Soldier

Families all across the country will be enjoying picnics together this afternoon. But we should all remember what this day is really for.

Join the National Moment of Remembrance today by observing one minute of silence and reflection at 3:00 p.m. (your local time) to honor those who died in service to our Nation.

Have a blessed day.

Debra

2006-05-28T08:17:00.000-07:00

Small Business Tip

From time to time, I'd like to provide readers with some small business tips. A few months ago, I formed a co-op with several of the business owners that I rep for. Read this article by freelance writer (and owner of Three Angels Gourmet Co.), Suzanne Lieurance, to find out if a business co-op might be right for you too.

Need More Business? Create a Co-op!
by Suzanne Lieurance

If you're the owner of a small business and have limited resources, use the power of numbers to obtain more customers or clients. Create an informal co-op.

Creating such a co-op is simple. First, make a list of other small business owners you know personally, trust, and respect. On your list, include some businesses that have products or services similar to yours and others that provide very different ones.

All of these small business owners probably have limited resources, too. Arrange a meeting with several of these owners and sit down together at a relaxing location (like a coffee shop or bookstore) to discuss how you could all benefit from an informal cooperative (co-op, for short).

For example, do you all attend trade shows for your businesses? Could you share a booth with one or two of these other small business owners to cut the cost of a booth? Do all of you have web sites for your companies? If so, it would be easy to create a blog for your co-op, with links to the web site of each co-op member. Then, each member could take a turn updating the blog, which should result in increased web site traffic (or at least more publicity or exposure) for each member.

Co-ops are also helpful when you would like to join professional organizations but can't afford the dues by yourself. Join as a co-op and you'll probably get membership benefits for at least several of your members. Join several different organizations so that each co-op member can enjoy membership in at least one organization of his or her choice.

Here are some examples of the types of businesses that would make good co-ops:

Car dealerships - car washes - auto parts stores

Childcare centers - children's bookstores - children's clothing stores

Graphic designers - freelance writers - small printing companies

Animal clinics - pet stores - pet grooming centers

Advertising agencies - specialty food stores - gift basket companies

Freelance writers - gift stores - day spas

Are you beginning to get some ideas?

Start thinking about creating a business co-op and you'll probably think of many other cost-saving and service-sharing ways to fit your particular needs.

Create an informal co-op, then sit back and watch your business grow.

***************
Debra Steiner
Beyond the Expected Marketing
.....gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-05-27T09:10:00.000-07:00

Don't Miss Daily Food Tips, Recipes, and Product Specials From The Three Angels Gourmet Co.

Are you reading the daily food tips at the Three Angels Gourmet Co. blog? Every day they offer tips for both wholesale and retail customers - plus daily product specials for wholesale customers ONLY. You can also receive their free ebook - 25 FABULOUS FOOD TIPS, RECIPES, AND IDEAS FOR EASY ENTERTAINING, just for joining their mailing list. Sign up at their blog.

Visit their blog for today's special which is their delicious Sugar Cookie Mix. You'll also find links to some easy recipes parents can make with their kids over the weekend.

*****************

Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-05-26T10:50:00.000-07:00

Unique Bookmarks From "Created by Shari"

Planning to catch up on your reading this summer? Most people are, which is why jewelry artist Shari Cabra's unique bookmarks would make such welcome gifts this season.

One of Cabra's aims is to make use of every part of a piece of vintage silverware when she's using it to create a new product. "It's a shame not to use every portion of an exquisite piece of silverware, especially when it's sterling silver," says Shari.

Shari's bookmarks are new to her 2006 line. They are made from various patterns of silverware and embellished with assorted beads. Not only has Shari created a clever and practical item in each of these bookmarks, she has also created a beautiful piece of art that will be cherished forever.

Stop by my booth - #304 - at the Kansas City Gift Show in June (any time from Saturday June 3rd through Tuesday June 6th) and see Shari Carbra's new bookmarks. Once you do, I'm sure you'll want to have them available for your customers.

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Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385

2006-05-25T13:12:00.000-07:00

Register to Win a Gourmet Gift Basket from the Three Angels Gourmet Co.

The June Gift Show at the Kansas City Gift Mart is going to be an exciting event. Many of the companies taking part in this show will having drawings for some impressive prizes.

Three Angels Gourmet Co. will have a drawing. One lucky wholesale customer will win a gourmet gift basket filled with all sorts of "heavenly gourmet mixes" plus other unique gifts.

Come visit me at Booth #304 to see this gorgeous gift basket and learn more about delicious mixes from the Three Angels Gourmet Co.

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Debra Steiner
Beyond the Expected Marketing
...gifts for the discriminating buyer
Phone: 913-963-1733
Fax: 913-322-0385
Email me here

2006-05-23T14:50:00.000-07:00

Win This One-of-a-Kind Sterling Silver Pendant

Stop by my booth - #304 - at the Kansas City Gift Show in June (any time from Saturday June 3rd through Tuesday June 6th) and you might just win this gorgeous Sterling Silver pendant.

"Angelique" a one-of-a-kind pendant

When you place an order for fine jewelry from "Created by Shari" you will be entered to win this (a $50.00 value) door prize - a one-of-a-kind pendant made by jewelry artist, Shari Cabra.

This pendant is an exquisite example of Shari's artistic ability. Angelique is the name Shari has chosen for this brilliant piece of jewelry which was created from an antique, sterling silver teaspoon. Look closely, you will see assorted charms, bobbles, and beads worked into the design. The pendant comes with a black, suede cord but the owner can also choose to wear the pendant suspended on any length of beautiful silver chain already on hand. The pendant itself can also be worn as a pin.

2006-05-22T16:02:00.000-07:00

"Heavenly Gourmet Mixes"

You'll find "heavenly gourmet mixes" available right here on earth, thanks to another one of my clients - the Three Angels Gourmet Co. All of the company's unique recipes are thoroughly tested to insure peace of mind and heavenly taste. Each gourmet baking mix requires a minimum of added ingredients, usually just water and/or oil. These delightful mixes can be prepared in a matter of minutes, then popped into the oven ready to enjoy in no time.

Visit the Three Angels Gourmet Co. blog for daily wholesale specials, then call me at 913-963-1733 to place your order.

Sign up for the mailing list at Three Angels Gourmet Co. and you'll receive a free ebook, 25 Fabulous Food Tips, Recipes, and Ideas for Easy Entertaining.

2006-05-22T14:36:00.000-07:00

Meet the Artist Behind "Created by Shari"

Created by Shari is one of the small businesses I’ve been happy to represent for the past several years. Here is a little background information about Shari.

Shari Cabra had been an artist and craftsperson for over 30 years when (in 2002) she decided to develop a unique line of wearable keepsakes from quality vintage silver tableware. At first, she centered her new line -Created by Shari- around the intricate and ever-popular angel pins.

Today, Cabra transforms expertly crafted silverware patterns of yesteryear into one-of-a kind new “wearable memories” for the neck, wrist, or finger. Her line is one of the most extensive of this type and includes bracelets, posey pins, leather-corded necklaces, earrings, and hanging ornaments. Letter openers, fork easels, and other useable works of art are also part of her offerings.

Cabra collects antique silverware from all over the world (some has come as far away as Japan) for her creations, and she is constantly adding new items to her line from her studio in Warsaw, Missouri. Depending on the silverware patterns and types of charms Cabra uses, her finished pieces range in style from the intricately decorated vintage Victorian to the more sleek and sophisticated contemporary.

The Created by Shari line is marketed to fine gift shops and jewelry stores across the United States by Beyond the Expected Marketing. Custom designs from family heirloom silverware are also available by contacting stores that carry Shari’s works of art.

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Contact me (Debra Steiner) at Beyond the Expected Marketing for more information about Shari's fine jewelry. Phone: 913-963-1733 or fax: 913-322-0385.

2006-05-22T12:31:00.000-07:00

Hello, and welcome to my blog. My name is Debra Steiner and I'm a busy marketing rep in the midwest. Here I am at one of the Gift Shows at the Kansas City Gift Mart. The Three Angels Gourmet Co. is one of the businesses I represent.

Stop by my blog each day for updates, product specials, and announcements from many of the companies I represent.

2006-05-02T16:44:00.000-07:00

Created by Shari Catalogue
Scroll down to see the many products offered in this jewelry line.

BRACELETS

#1 With Charm

#2 With Charm

#3 Earrings (With Sterling Silver Wires)

HOME ACCESSORIES

#4 Bookmark

#5 Fork Easel

#6 Letter Opener

#7 Napkin Rings

ORNAMENTS

#8 Ornament - Angel

#9 Ornaments(with charms)

KEY CHAINS

#10 Key Chain (bent)

#11 Key Chain (straight)

NECKLACES

#12 Black Cord with Slide

#13 "Neckwear" with Beading (16" or 18" Sterling Chain)

#14 "Neckwear" without beading (16" or 18" Sterling Chain)

#15 Omega (16" or 18")

#16 "Forkrock"

#17 Watch (With Black Suede Cord)

PINS

#18 Angel

# 20 Non-Angel With Charm

Posey

SLIDES

#23 angel

#24 Decorated

#26 Undecorated